Privacy Statement
Last Updated February 19, 2026
This Privacy Statement (Privacy Statement) is intended to help you understand the Personal Information that Carfax, Inc.(CARFAX) collects when you use or access any CARFAX content, products, services, websites or mobile device applications (collectively, CARFAX Services), how we use it and the purposes for which we share it with third parties.
Protecting the Privacy of Minors
CARFAX Services are not intended for use by minors, and we will not knowingly collect information about minors. If you are a minor, you are not allowed to use the CARFAX Services or provide any information about yourself.
Collection of Personal Information
For purposes of this Privacy Statement, the term Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. Personal Information does not include information that is publicly available from government records, nor does it include deidentified or aggregated information that cannot be linked to any specific consumer or household.
In connection with CARFAX Services, CARFAX may collect Personal Information about:
- Users of CARFAX Services intended for use by consumers (Consumers),
- Individuals who are employees, consultants or contractors of entities with which CARFAX has a current or potential business relationship (Business Employees),
- Users of crashdocs.org (Crashdocs Users), or
- People who apply for a job at CARFAX (Job Applicants).
CARFAX may collect the following categories of Personal Information:
| Category of Personal Information | Examples | Consumers? | Business Employees? | Crashdocs Users? | Job Applicants? |
|---|---|---|---|---|---|
| Identifiers | Name, alias, address, unique identifier, IP address, email address | Yes | Yes | Yes | Yes |
| Personal Information in customer accounts | Name, telephone number, email address | Yes | Yes | No | No |
| Characteristics of protected classifications | Age, disability status, gender identity, military status | No | No | No | Yes |
| Commercial information | Records of products or services purchased, obtained or considered, other purchasing or consuming histories or tendencies | Yes | Yes | Yes | No |
| Biometric information | Physiological, biological or behavioral characteristics used or intended to be used to establish individual identity | No | No | No | No |
| Internet or similar network activity | Browsing history, search history, information regarding a user’s interaction with an internet website, application or advertisement | Yes | Yes | No | No |
| Geolocation data | Zip code or physical location | Yes | Yes | Yes | Yes |
| Sensory data | Audio, electronic, visual, thermal, olfactory or similar information | Yes | Yes | No | No |
| Professional or employment information | Current or past job history or job title(s) | No | Yes | No | Yes |
| Education information | Educational credentials or certifications | No | No | No | Yes |
| Inferences drawn from the Personal Information | Profile reflecting the user’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, aptitudes | Yes | Yes | No | Yes |
| Sensitive Personal Information | Precise geolocation, credit or debit card information, account login | Yes, with consent | Yes, with consent | Yes, with consent | Yes, with consent |
Sources of Personal Information
CARFAX may collect Personal Information:
- Directly from you,
- Automatically through cookies, tags and other unique identifiers (collectively, Unique Identifiers),
- From or through the business relationship between CARFAX and you or your employer or the person or entity who has engaged you (Employer),
- From CARFAX’s service providers, or
- From other third parties with your consent.
An organization with which CARFAX has a current or potential business relationship may also make available to CARFAX certain Personal Information of its Business Employees.
Protection of Personal Information
CARFAX maintains an information security program with administrative, technical and physical safeguards designed to protect against unauthorized access to Personal Information that CARFAX collects. Except as disclosed in this Privacy Statement, CARFAX does not use, sell, share or disclose certain types of Personal Information that must be treated with extra security (for example, precise geolocation, government issued identification or demographic information) (Sensitive Personal Information). CARFAX also does not sell information that specifically identifies you, such as your name, address, email address or telephone number. To protect against unauthorized access to your CARFAX account, we strongly recommend that you use a unique password, protect your password, log out of your account and close your browser each time after using CARFAX Services.
Updates, Consent and Contact Information
CARFAX may modify this Privacy Statement at any time. Any changes to this Privacy Statement will be posted here. Please check this Privacy Statement often for any changes. You are consenting to the privacy practices described in the Privacy Statement each time you use CARFAX Services.
If you have any questions or concerns about the collection, use or disclosure of your Personal Information in connection with your application for employment at CARFAX, please contact the CARFAX human resources team at HRQuestions@carfax.agency. If you have any questions or suggestions regarding this Privacy Statement, please contact us at privacy@carfax.agency.
Third-Party Websites & Text Messages
Third-Party Websites
You may access CARFAX Services through third-party websites or social media (collectively, Third-Party Websites). By accessing CARFAX Services through a Third-Party Website, you may be allowing such Third-Party Website to view, collect or use any information you provide to CARFAX. If you are concerned about accessing CARFAX Services through a Third-Party Website, you can instead access CARFAX Services directly through CARFAX applications. CARFAX Applications and CARFAX emails may include links that allow you to access Third-Party Websites. CARFAX does not control the collection, use or disclosure of any information on such Third-Party Websites or the content on such Third-Party Websites.
Text Messages
We and our business associates, including vehicle dealers, may send text messages that you have consented to receive. Text frequency may vary. You can cancel text messages at any time by texting “STOP.” After you send “STOP”, we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code or number, as applicable, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text “HELP.” After you send “HELP”, we will respond with instructions on how to unsubscribe. Message and data rates may apply.
In addition, our current and potential business associates, including Business Employees, may receive text messages via the Zoom mobile application. By subscribing to CARFAX Services and providing a mobile number, you consent to CARFAX’s use of the Zoom application to text you. CARFAX’s use of the Zoom mobile application will not result in mobile information being shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Please see the CARFAX Terms of Service for additional information regarding other types of texting outside the Zoom application.
CARFAX Texting Programs Terms and Conditions
These CARFAX Texting Programs Terms and Conditions (“Terms”) are an agreement between you and CARFAX, Inc. (together with its affiliates, “CARFAX,” “we,” “us,” or “our”). By providing your mobile phone number, enrolling in our text message program(s), or otherwise agreeing to receive SMS and MMS text messages (collectively, “Text Messages”) from CARFAX, you agree and consent to these Terms, as well as CARFAX’s Consumer Terms of Use and Privacy Statement, which are incorporated herein by reference and may be updated from time to time.
1. Description of Programs
Text Messages are one of several communication methods CARFAX uses to keep you informed. CARFAX offers various text messaging programs (each, a “Program” and collectively, the “Programs”). By enrolling in any Program, you agree to receive Text Messages from the specific short code or phone number associated with that Program. The Programs currently offered by CARFAX are described in the table below:
| Numbers | Program Name | Purpose |
|---|---|---|
| 227329 | Consumer Notifications | CARFAX alerts related to a consumer’s car buying, owning, and selling |
| (877) 806-2578 | Dealer Transactional Messages | Dealer account authentication and transactional alerts |
| (703) 686-5929 | CARFAX for Life and Service Loyalty | Ratings and Reviews request |
| (833) 722-7329 | CARFAX Canada Account Activation | Account verification and authentication |
| (844) 427-2748 | CARFAX for Police | Transactional account information and report sharing |
| (571) 583-3673 | Send to Phone | Request a one-time text with vehicle listings, CARFAX Reports, or app download links sent directly to your phone |
| (703) 215-0797 (571) 517-2455 (571) 321-5502 | Car Listings Leads | Chatbot helps consumers submit vehicle inquiries that are sent to the dealerships on their behalf |
| (571) 578-0797 | Dealer Lead Notifications | Alerts for dealerships regarding incoming lead activity |
2. Enrollment
You may enroll in a Program by providing your mobile phone number through an online application, a mobile application, or by texting a specific keyword to a CARFAX short code or phone number. By enrolling in a Program, you authorize CARFAX to send you an initial Text Message to confirm your enrollment. You may be required to reply to this initial Text Message to complete your enrollment. Once enrollment is confirmed, you will receive recurring Text Messages as part of the specific Program for which you enrolled.
By enrolling in a Program, you provide your prior express written consent to receive recurring marketing or transactional Text Messages from CARFAX and its service providers. Your consent is Program-specific. Enrolling in one Program does not constitute enrollment in any other Program.
You acknowledge and agree that Text Messages you receive from CARFAX and its service providers may be sent using an automatic telephone dialing system or other automated technology (e.g., autodialer and prerecorded technology). Consent to receive Text Messages is not a condition of purchasing any goods or services. You represent and warrant to CARFAX that you are the account holder or customary user of the mobile phone number you provide to CARFAX.
3. Text Message Frequency & Rates
Text Message frequency varies based on the specific Program. Standard message and data rates may apply for Text Messages. You are responsible for any fees charged by your mobile carrier. Marketing Text Messages will be sent between 8:00 AM and 8:00 PM local time based on your provided area code.
4. Opting Out of Text Messages
You may revoke your consent to receive Text Messages from CARFAX at any time. To opt out of a Program, text STOP to the specific short code or phone number associated with that Program (e.g., text STOP to 227329). Following your “STOP” request, we may send you an additional Text Message to confirm that you have been unsubscribed from such Program. This additional Text Message will not contain marketing content and represents the final communication from that specific Program.
5. Re-enrollment
To re-enroll into a Program you previously opted out of, you must follow the original enrollment instructions for that Program or text “START” to the specific short code or phone number associated with that Program.
6. Customer Support
If at any time you have questions about Text Messages, text “HELP” to the short code or phone number associated with the applicable Program. After you text “HELP”, we will respond with instructions on how to unsubscribe. Additionally, you can access our Customer Support Center to better assist you https://support.carfax.agency/home/ or contact CARFAX through our customer support form https://support.carfax.agency/contact-us/datarequest/true/.
8. Delivery
Text Message delivery timing may vary and is not guaranteed. Text Message delivery may be delayed during emergencies, network congestion, or high-traffic periods. CARFAX and mobile carriers are not liable for delayed or undelivered messages.
9. Fraud Prevention
Be aware that fraudulent messages may appear to come from CARFAX. Always verify suspicious messages by contacting us directly at https://support.carfax.agency/home/.
10. Privacy and Third Parties
CARFAX will never share your personal information collected through Text Messages with third parties for their own marketing purposes.
11. Intellectual Property
Text Messages may contain or reference CARFAX trademarks or other intellectual property of CARFAX. These Text Messages do not grant you any rights to use CARFAX trademarks or other intellectual property.
12. Disclaimer of Warranties
TO THE FULLEST EXTENT PERMITTED BY LAW, ALL TEXT MESSAGE CONTENT IS PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND. CARFAX EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
13. Limitation of Liability; Indemnification
To the fullest extent permitted by law, CARFAX is not liable for any direct, indirect, or consequential loss or damages related to your receipt, use of, or inability to use or receive Text Messages.
To the fullest extent permitted by law, you agree to indemnify, defend, and hold harmless CARFAX, its affiliates, service providers, and mobile carriers, and each of their respective officers, directors, employees, agents, and representatives (collectively, the “Indemnified Parties”), from and against any and all claims, causes of action, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees and court costs) arising out of or related to your failure to provide timely notice of a change or deactivation of your mobile phone number, your provision of a mobile phone number for which you are not the account holder or customary user, or any breach of these Terms.
14. Termination by CARFAX
CARFAX may, in its sole discretion, terminate or suspend your enrollment in any Program at any time, with or without cause, and without prior notice to you. CARFAX also reserves the right to modify, sunset, or discontinue any Program or any part thereof at any time.
15. Amendments
CARFAX reserves the right to amend these Terms at any time at CARFAX’s sole discretion. Any changes will be effective once posted, and you are responsible for reviewing these Terms from time to time to stay current.
Personal Information Received from Third Parties
Except with respect to Personal Information of Business Employees, this Privacy Statement does not describe the collection or use of Personal Information when CARFAX receives Personal Information from third parties in connection with services provided by CARFAX to such third parties as a service provider. In those instances, CARFAX will use and disclose Personal Information provided by such third parties in accordance with the agreements entered into between CARFAX and such third parties.
State Specific Privacy Disclosures
Purpose of Using and Disclosing Personal Information about Consumers
CARFAX collects and uses Personal Information to operate its business and provide, develop and improve CARFAX Services, including: to fulfill the request for which the information is provided; to respond to your communications; to communicate with you; to plan communications and campaigns; to provide functionality, fix errors and improve usability; to Targeted Advertising.
CARFAX may share Personal Information collected through Unique Identifiers: with third parties to help build a profile of your interests and for cross context behavioral advertising (Targeted Advertising). To learn more, visit https://youradchoices.com/.
The third parties include Criteo SA, RTB House and Firebase Analytics. Visit their privacy pages: http://www.criteo.com/privacy/, https://rtbhouse.com/privacy-center/services-privacy-policy, www.google.com/policies/privacy/partners/.
Purpose of Using and Disclosing Personal Information about Business Employees
CARFAX collects and uses Personal Information to manage relations, track usage across devices, and prevent unauthorized use.
Purpose of Using and Disclosing Personal Information about Crashdocs Users
CARFAX collects crashdocs information to verify eligibility and process purchases.
Purpose of Using and Disclosing Personal Information about Job Applicants
CARFAX collects information to manage job applications, verify rights to work, and perform background checks.
Reporting Security or Compliance Concerns
CARFAX is committed to maintaining the security and integrity of our systems and protecting the information entrusted to us. We have established reporting mechanisms for external parties to communicate compliance concerns or potential security incidents.
Carfax, Inc.
5860 Trinity Parkway, Suite 600
Centreville, VA 20120
Email: securitycompliance@carfax.agency